Website / Motion

Motion on landing pages should clarify the product, not decorate it

Good animation helps visitors understand a workflow faster. Bad animation makes the page heavy, noisy, and less clear.

5 min read

Motion needs a job

For service websites, motion should explain workflows, states, data movement, or before-and-after changes. It should not exist only as decoration.

If the offer is automation, visuals should show forms, data, routes, reports, dashboards, or system maps. Office stock photos rarely help.

A page looking good in local dev is not enough. Run typecheck, lint, production build, and route smoke tests before deploy.