Challenge
Challenge
Revenue existed in the system and campaign context existed elsewhere, but operators could not quickly inspect which source an order came from.
Marketing Ops / Analytics
Order attribution from campaign to cashflow
The marketing team needed to connect orders with platform, campaign, ad set, and ad-level data. OPERCEL implemented order-level attribution mapping and a compact detail popover, tying operations data back to performance context.
4attribution layers
1detail popover
Orderdata level
Approach
Approach
- Add attribution mapping at order level, not only daily aggregate level.
- Design a popover showing Platform, Campaign, Ad set, and Ad.
- Keep the order table compact so analytics context does not overload the screen.
Expected result
Expected result
- Operators gain marketing context directly on an order.
- Campaign checks need fewer screen jumps.
- The data foundation is ready for deeper ROAS and cashflow reports.